Farelogix and Lufthansa Group have agreed upon a new long-term commercial and technology services relationship to extend and expand Lufthansa Group’s direct connect solutions powered by Farelogix. Farelogix will continue to enhance and support its industry-leading distribution technology platform – including the Farelogix Open Connect (direct connect), NDC APIs, and the SPRK travel agency desktop – specifically for Lufthansa Group airlines. Using Farelogix solutions, Lufthansa Group airlines have total control over their distribution and can offer and deliver, via a robust API, differentiated content directly to corporate online booking engines, online travel agencies, technology providers, and aggregators.
“The Lufthansa Group is a first mover in using distributive freedom via Direct Connect solutions to offer smart targeted offerings,” said Xavier Lagardère, Head of Distribution at Lufthansa Group. “Farelogix is a sustainable, proven, non-GDS distribution platform fulfilling the business needs of key market players and continuously developing functionalities suitable for the needs of our main customers. We are proud to extend our long-term collaboration with Farelogix to continue providing NDC-based distribution and offer differentiation in the market.”
“As Lufthansa Group’s preferred technology provider for its direct distribution initiative, we are able to offer the airlines greater content control, speed to market, and flexibility to react to changing market conditions,” said Jim Davidson, CEO of Farelogix. “It is very rewarding to see the Lufthansa Group program expanding, with more than 100 travel companies, aggregators, and technology providers already in production and more joining each day.”
Full Article: Farelogix
Source : Farelogix