The desire for digital innovation in aviation in Asia-Pacific (APAC) has gathered pace in recent years, and is set to move even faster in 2017.
APAC’s push for improved connectivity is certainly keeping SITAONAIR’s regional VP, Katrina Korzenowski, and her tight-knit team busy. Speaking from her base in Singapore, Katrina explores the priorities on the horizon for APAC’s air travel industry.
Q: what are the big industry talking points in APAC at the moment?
Katrina: Asia-Pacific is always a very dynamic market and is infinitely interesting. You have this proliferation of tier-one carriers, and alongside them, the rise of the low cost carriers.
We are seeing groups, such as the Singapore Airlines Group, incorporating low-cost airlines such as Scoot and Tigerair Pte Ltd with its high-end, tier-one brands, so it’s a very interesting landscape. The low cost carriers have definitely built a big identity, and it’s interesting to see how the groups are integrating.
In terms of the SITAONAIR story in APAC, our focus remains very much on nose-to-tail connectivity, and we’re seeing momentum building on the cabin connectivity side of things as well.
Q: Connectivity is opening up innovation in many different directions. What do you see preoccupying APAC in this area?
Katrina: We’re seeing a lot of airlines who are using inflight connectivity today, looking at the evolution of that service and passenger-broadband.
There is also a definite interest in driving ancillary revenues and how services such as SITAONAIR’s Internet ONAIR can help generate greater return on investment. On the cockpit side, it’s all about how to bring greater value and efficiency to airline operations, such as through our highly-intelligent EFB Weather Awareness Solution, or eWAS as well as our Electronic Flight Bag and CrewTab applications which help airlines leverage connectivity nose-to-tail.
There is a clear, continued interest in our AIRCOM® FlightTracker, and in the flight-tracking topic as a whole, with the need to meet different countries’ local regulations and requirements. For instance, Singapore mandated flight tracking ahead of the International Civil Aviation Organisation’s (ICAO) 15-minute mandate.
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