Lufthansa Systems today announced that it received a German Brand Award as “Corporate Brand of the Year 2017” yesterday evening in Berlin for its new branding. This prestigious award in the “Excellence in Branding” category, the top tier of the competition, recognizes outstanding brand management across all industries. The German Brand Award is presented by the German Design Council and the German Brand Institute to honor successful brands, consistent brand management and sustainable brand communication. The award was presented for the first time in 2016.
“The Lufthansa Systems brand has been overhauled. The realignment has also shaped the company’s identity, which embraces the enthusiasm, love and passion for the future of the airline industry and consistently reflects it in detail. An impressively successful and clean identity, with a clear, harmonious and user-friendly design, which has also made an appealing break with the typical visual language – exclusively depicting aviation technology – and for this reason alone stands out in a refreshing way. The jury considers this a great achievement, one which is not necessarily a given for subsidiary identities of this kind,” explained Andrej Kupetz, executive director of the German Design Council and chairman of the German Brand Award jury, justifying the jury’s decision.
The new Lufthansa Systems brand identity aims to improve the company’s visibility in the airline and aviation market and emotionalize the brand by using expressive, striking and unconventional images, among other things. “We not only want to win over customers with the quality of our products, we want to excite them,” said Ulrike Behrens, Head of Marketing at Lufthansa Systems, who accepted the award at the ceremony in Berlin. “Lufthansa Systems is a dynamic brand that will keep evolving in the future. It is important to us that our development to date has been recognized in this way. It makes us proud and motivates us to continue down this path in the future.”
In addition to the cross-industry award, Lufthansa Systems received a German Brand Award in Gold in the category of “Industry Excellence in Branding – IT.” The key criterion here was the company’s digital Brand Center.
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Full Article: Lufthansa Systems GmbH & Co. KG
Source : Lufthansa Systems GmbH & Co. KG