Africa’s largest airline group, Ethiopian Airlines, has renewed its passenger reservations system with global travel technology provider, Sabre Corporation. The airline also signed up for a suite of new technology solutions to support its continued growth as a world-class carrier.
Consistently posting record profits for the past seven years, Ethiopian Airlines has been using Sabre’s technology for its core reservations, network planning and e-commerce since 2005. Despite the daunting challenges in African aviation, Ethiopian Airlines has continued with thriving successes and has become the leading aviation group in Africa, nine years ahead of its 15 year strategic growth roadmap, Vision 2025.
“Leveraging the latest information technology and travel system solution is one of the pillars of our long-term growth plan, Vision 2025, and consequently we have made significant investments in technology to create a seamless passenger experience,” said Tewolde GebreMariam, CEO, Ethiopian Group. “Sabre’s technology partnership and expertise has been invaluable over the years, and that’s a key decision driver in our expanded relationship which includes new cutting-edge technology that will help us create better customer experiences and remain the airline of choice among travelers around the world.”
The next phase of development for Ethiopian Airlines is in enhancing its passenger experience. Among the new technology that Ethiopian Airlines will introduce is Sabre’s data solution, Intelligence Exchange. Currently airlines only use 12% of their data to engage with passengers; with Intelligence Exchange, they can turn the remaining 88% of data into actionable insights. Armed with a 360-degree view of each passenger, airlines can then offer individual travelers services that are uniquely relevant to them, helping increase sales of ancillaries.
“Ethiopian Airlines is one of aviation’s most compelling success stories, having overcome industry challenges to drive rapid and sustained growth on a continent where profitability in aviation is extremely rare,” said Dino Gelmetti, vice president, Airline Solutions, Sabre.
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Source : Sabre Technologies