17 Sep 2017

Routehappy and OpenJaw Partner to Boost Airline Bookings

Routehappy and OpenJaw Technologies have announced that they will integrate their platforms to enhance flight shopping by matching personalized offers with targeted rich content, using IATA NDC standards. Their collaboration will simplify deployment for distributors and airlines, while offering consumers and travel agents better resources for product comparisons.

OpenJaw’s t-Retail platform, which delivers personalized pricing through multiple distribution platforms, will incorporate Routehappy’s Universal Product Attributes (UPA) data as well as rich content from the Routehappy Hub like descriptive text, features icons, product photos, 360º virtual tours, videos or links to more information. The companies expect this extended integration will help improve airline booking conversions, upsells and ancillary product sales. The companies also anticipate that airlines will be more likely to adopt IATA NDC standards when they benefit directly by doing so through integrated platforms like these.

Airlines can use Routehappy Hub to distribute rich content through OpenJaw’s NDC APIs. The solution allows authorized distributors access to UPAs via a Rich Content Pointer, which is a unique URL that connects the exact Rich Content targeted to the NDC offers. 

“Partnering with Routehappy enables our airline clients to deliver rich content across all channels,” said Kieron Branagan, CEO of OpenJaw. “Providing rich image-led product content at all points of sale, both direct and indirect, aids conversion by ensuring that the traveler will be able to make a more informed purchasing decision, wherever they shop. The partnership with Routehappy will enhance OpenJaw Technologies’ ability to deliver rich content to airline customers via IATA NDC enabled channel partners.”

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Source : Airline Passenger Experience Association (APEX)

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