Button, the leading platform powering connections across the mobile economy, today announced its relationship with The Weather Channel, part of The Weather Company, an IBM Business, enabling mobile integrations with brands including ridesharing service Uber, activities marketplace Groupon, hospitality and reservations technology company Resy, leading food and alcohol delivery service delivery.com, and full-fledged food ordering platform Caviar. Through these integrations, The Weather Channel mobile site will now provide complementary services alongside weather data, enhancing their users’ overall mobile web experience.
Users will now see relevant Buttons alongside weather data on The Weather Channel mobile site, which provides forecasts for 2.2 billion locations every 15 minutes. By pulling in context from the chosen location, The Weather Channel platform will anticipate when a user is most likely to engage based on the displayed weather data and match the best merchant. For instance, if there’s a storm during your morning commute, an Uber Button will appear to allow users to easily call a car; if there's a sunny and pleasant weekend ahead, a Groupon Button will take users to fun and affordable activity options; if it’s a clear evening and it calls for a night out, a Resy Button will allow users to make a restaurant reservation; and if it’s a snowy evening, a Caviar or delivery.com Button would give people the option to order takeout - all with a simple tap.
"We know that weather affects everyone every day and that individuals are constantly seeking the latest information to properly navigate the elements and plan daily activities," said Domenic Venuto, general manager, consumer division, The Weather Company. "Leveraging Button's Marketplace and integrated service partners, we're able to provide an enhanced experience for our mobile web users, helping them make more informed decisions and discover fun daily activities."
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Full Article: The Weather Company
Source : The Weather Company